IMPACT
Website Sustainability
Our website achieves green sustainability scores across all secondary pages, reflecting our commitment to environmental responsibility. The homepage is the only exception, due to the inclusion of our interactive 3D globe. This feature is central to our brand identity and communicates our global reach and creative ability, but it requires additional GPU cycles that increase its carbon score compared to static pages.
To communicate our global reach and creative capabilities, our homepage features an interactive 3D globe. Because this requires additional GPU cycles to render, it increases the page’s carbon score compared to our static pages. We acknowledge that achieving absolute zero carbon impact is practically impossible for a modern digital platform. Instead, our goal is a net-zero impact: we actively reduce our footprint through operational choices, use green hosting, and offset our unavoidable remaining emissions.
The globe includes eco‑sleep logic, pausing GPU rendering after 20 seconds of inactivity to reduce energy use.
Carbon Scores (Checked: 11th April 2026)
- 🟢 Secondary pages: Ranked B to C (Green ratings)
- ⚠️ Homepage: Ranked E to F (Elevated score due to the interactive 3D globe)
Our Practices
- 🌐 Remote-First: Our team works remotely, eliminating daily commuting emissions.
- 🖼️ Optimized Media: We use next-gen formats like WebP for images and WebM for videos to minimize data transfer sizes.
- 🏢 Minimal Office Use: We limit physical visits to our workspace hubs in Lagos and Abuja primarily to essential client meetings.
- 📄 Paperless Workflow: We maintain a fully digital environment, utilizing secure cloud storage to eliminate paper waste.
- 📧 Digital Hygiene: We conduct quarterly email and server cleanups to reduce unnecessary data storage energy.
- ⚡ Green Hosting: Our website is hosted on servers powered entirely by renewable energy.
- 💻 Conscious Hardware Lifespans: To combat e-waste, we maximise the lifespan of our devices. We have not replaced any core hardware since starting. As upgrades are required, we prioritise only energy-efficient equipment with high environmental standards
- 🌞 Future Plans: We have applied for renewable energy grants to transition our core operations fully off-grid.
Trade-offs: Engagement vs. Efficiency
We recognise that certain design and content choices increase carbon scores. While our homepage’s 3D globe demands more energy, it is central to our brand identity. Similarly, some pages feature embedded videos to deliver the rich, audible content our users have asked for.
These decisions reflect a conscious balance between user engagement and digital efficiency. We remain transparent about these trade-offs and are committed to minimising emissions wherever possible without losing our creative edge.
